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GUEST WRITER Forty Management: 5 Reasons why Central District Lagoon City project is a Covid-proof business to invest in

The world population will continue to live with COVID for an extended period, which will undoubtedly change people’s social behavior and priorities when planning vacations and free time.

  1. Traveling

•   For many, the current pandemic has sparked fear of traveling, meaning they will postpone plans due to the risks involved. Particularly in the case of air travel and buses, which implies sharing a reduced space with many people (potentially contributing to the spread of the virus).

•  Long-distance travel to other countries or geographical areas, where the status of the virus or sanitary measures are different or laxer, may impose a particular risk.

•    Even visiting a nearby seaside town may mean increased risk as medical care is often less advanced than in larger cities.

•    The pandemic, even when controlled in the future (vaccines, treatment, etc.), will likely modify certain social habits, and likely reduce the number of local and international flights, as these involve large numbers of people grouped in uncontrolled areas.

•    Having beach life and recreational activities close to home reduces many of these risks and will likely become a trend in the future.

•    People will prefer to unwind in areas close to home, increasing the demand for the development of new leisure and relaxation options within cities.

2. Looking for a better #QualityOfLife

•    A large body of water such a Central District Lagoon City development, in the middle of the city, is beneficial to physical and mental health, induces relaxation, and promotes well-being and physical exercise.

•    This new way of socializing at a Lagoon City project within the city means people can avoid traveling, which in turn lowers the carbon footprint and decreases the human impact on biodiversity.

3. Safer option

•    In the context of COVID, many will prefer to rest or socialize within controlled places that guarantee sanitary measures. Central District Lagoon City development is an alternative that allows people to socialize in a controlled environment. The operator is responsible for controlling access, taking people’s temperature upon entry, requesting proof of vaccination, regulating the number of people in each zone, and placing markings to ensure social distancing on the beach.

•    Beaches, rivers, lakes, or natural lagoons offer no guarantees concerning water contamination levels, are virtually impossible to control on a sanitary level, and cannot ensure controlled access or social distancing.

•    Unlike the sea, rivers, or lakes, which may or may not be contaminated, Crystal Lagoons™ project operate with a pioneering technology that ensures crystallinity and fully complies with the most stringent international physicochemical and microbiological water quality standards.

•    Another advantage of the development is that this model offers safe bathing areas, allowing people to maintain a certain distance, unlike public bathing areas.

•    About the water sports areas, Central District Lagoon City project again offer a far higher safety standard than the ocean, rivers, lakes, or lagoons.

4. Profitable areas

•    Central District Lagoon City project is a controlled spaces, yet, as large-scale projects, they help to reactivate the economy and boost jobs across different industries, which will be hugely beneficial for countries once the current crisis has passed.

•    Although the real estate, tourism, and entertainment industries are suffering an unprecedented downturn worldwide due to the pandemic, crises such as these allow innovative and disruptive projects to come into play. Many will only be opening up their doors and receiving patrons once the crisis has passed.

•    These long-term projects are beneficial as they will help to reactivate the economy and boost jobs across different industries (construction, retail sector, gastronomy, etc.).

•    The current uncertainty and economic downturn will subside in the medium-term, yet Crystal Lagoon projects will outlive the crisis for generations to come.

  • With more then 2.500 people living/working/enjoying in Central District Lagoon City every day, each business has already reach critical mass.

5. Case Study – Lago Mar

Tickets sold out more than a week in advance

Lago Mar opened its doors to the public and immediately experienced a huge influx of visitors, despite being in the outskirts of Houston and operating under COVID conditions with limited infrastructure.

Lago Mar is a 800 ha development in Texas City that will feature approximately 4,400 homes and 14,000 residents upon completion. The 4,8 ha Crystal Lagoons amenity will be the signature feature of the special 28 ha complex.

Future phases of development around the 4,8ha lagoon are planned to include multiple beaches, a large cabana pool featuring a heated pool and beach-front cabanas, a kid’s beach with water features and multiple floating docks that can accommodate kayaks, paddleboards and small sailboats. Also planned are a beach club, a two-story swim- up bar, a beachfront event lawn for weddings and concerts, a welcome center and clubhouse and an event building. A hotel is planned to be a prominent feature with restaurants and shops that will line a waterfront boardwalk promenade.

Condominiums and townhomes are also planned for the 28ha resort complex. Approximately 2.500sqm of restaurant and retail space will be available.

Central District Lagoon City is a gated green urban reconversion in the notrh part of #Bucharest, with 280 apartments for rent, 8.000 sqm class A office building, a 300 rooms 5 star international affiliated brand hotel, 6.500 sqm of comercial spaces, a 800 sqm beach bar, a 300 sqm sky bar, 4 restaurants, 6.000 sqm of white sand beaches and 1,2 ha Crystal Lagoon amenity.

Central District Lagoon City is #thefirst self sustainable large development in Europe.

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